Meta launches smart glasses from $299 with Kylie Jenner design

Meta has taken a decisive step to democratize smart glasses with the launch of the Meta Glasses, a new model developed with EssilorLuxottica starting at $299 / £269 / AU$599. This was confirmed by Andrew 'Boz' Bosworth, Meta's CTO and head of Reality Labs, at an event in Manhattan reported by TechRadar.

What happened?

The Meta Glasses are the result of the collaboration between Meta and EssilorLuxottica, the eyewear giant that owns Ray-Ban. Although technically very similar to the previously launched Ray-Ban Meta AI glasses, these new glasses incorporate significant improvements in design and ergonomics. Highlights include adjustable nose bridges (three positions), flexible temples covered in cellulose plastic, and an additional button to activate AI. They also offer 26 style options and 8 colors across three lines: Adventurer, Fury, and the special edition Starfire Kylie [Jenner] Edition.

The collaboration with Kylie Jenner is not merely cosmetic: the influencer actively participated in the design of her model, which includes a small gem on the frame, a mirror in the case, and Jenner's voice for the Meta AI assistant. Bosworth emphasized that the team debates "every gram, every quarter millimeter" to achieve lighter, more comfortable, and stylish glasses.

Why is it important?

This launch marks a milestone in Meta's strategy to popularize AI wearables. By setting a price of $299 (excluding prescription lenses), Meta positions its smart glasses in an accessible range for the average consumer, directly competing with other devices like smartwatches or smart earbuds. "It's quite easy to make glasses that don't look good," Bosworth joked, highlighting the focus on design and fashion as key factors for mass adoption.

The alliance with EssilorLuxottica is not new, but this time Meta is betting on a less known brand than Ray-Ban, suggesting a diversification strategy to reach different market niches. Ankit Brahmbhatt, Meta's senior director of product for AI glasses, explained that "no single size or style fits all" and that's why they have multiplied the options.

What consequences will it have?

The arrival of the Meta Glasses could accelerate the adoption of smart glasses, a segment that has so far had limited success. By offering AI functionalities (such as voice assistant, integrated camera, and connectivity) at a competitive price, Meta pressures competitors like Google, Apple, or Snap. Additionally, the collaboration with influencers like Kylie Jenner targets a young, fashion-conscious audience traditionally elusive to tech devices.

From a technical standpoint, the glasses maintain the features of the Ray-Ban Meta AI but add ergonomic improvements that can make a difference in daily use. The inclusion of a dedicated button for AI facilitates interaction, and the customizable nose bridge improves comfort for different face shapes.

What should readers know?

If you're considering buying smart glasses, the Meta Glasses represent a balanced option between price, functionality, and style. However, keep in mind that the base price does not include prescription lenses, and initial availability may be limited. The Kylie Jenner edition, in particular, could sell out quickly due to its exclusivity factor.

Regarding privacy, Meta has included LED indicators when the camera is active, but it's always advisable to review data policies. Finally, these glasses are not intended to replace virtual or augmented reality glasses but serve as a daily companion with integrated artificial intelligence.

In summary, Meta is betting on fashion, comfort, and price to conquer the wearables market. It remains to be seen if consumers are ready to wear AI on their faces.